Barbarians!

They are at the gate. They’re at the side door, too, and the back door, and crawling through the basement windows. They’re everywhere, because the Barbarians aren’t really a person, they’re an idea: that social progress can be turned around, that history can be undone, that if you close your eyes tight enough, you can make it 1950 again.

Yes, Donald Trump is real. And so is the threat of another Trump Presidency. And, yes, we have to do everything in our power to defeat it, every bit of campaigning, every attack ad we can think of. But if defeating him in November is all we do, then we’re going to be left standing right where we were in the aftermath of 2020, the same place we’ve been for the past twenty years: stuck in the mud, looking at an endless struggle to win 51%.

The Barbarians have a message. They have a powerful message, and it’s about more than Donald Trump. It's a clever message that allows you to believe whatever you want as long as you close your eyes and join in. It’s powerful because it’s simple, it’s universal (for them), and it’s emotional.